SUFFICIENCY ECONOMY SCENARIOS BASED ON COMMUNITY BUSINESS OPERATIONS AFFECTING THE VALUE AND INCOME OF SUSTAINABLE COMMUNITY ENTERPRISES

Abstract

Sufficiency economy scenarios are a framework that aims to enable community enterprise groups to be self-sufficient and have the ability to compete including developing business operations with efficiency until sustainability. This highlights the sufficiency economy scenarios based on community business operations affecting the value and income of sustainable community enterprises. The collections on qualitative research came from document studies, in-depth interviews, on quantitative research to survey by questionnaire. The sufficiency economy scenarios are based on community business operations including sufficiency in mentality, sufficiency in economy, society, and culture, sufficiency in technology, sufficiency in value, and creating added value of production. All factors directly and indirectly to the value and income of sustainable community enterprises were statistically significant. Meanwhile, the guidelines for driving the sufficiency economy to create value and income include moderation in community business operations, reasonableness in community business operations, immunity in community business operations, creating a knowledge base, and having ethics in running community businesses of sustainable community enterprises.